Central Indiana Alliance for Health selects Fanger for brand development and PR services

Date: November 15, 2010

INDIANAPOLIS—CIA4H is committed to successfully engaging health providers and front-line practitioners in improving quality of care, particularly for those in disparate groups, and to engaging consumers in accessing and using information regarding health care performance measures to effectively manage their own health care.

With funding from the Robert Wood Johnson Foundation, the group combines the strength of representatives from several key organizations within the region and state, including Health Care Excel, the Indiana Health Information Exchange, the Indiana Minority Health Coalition, the Indiana Coalition for Patient Safety, Indiana Patient Safety Center, Indiana Hospital Association, Indiana State Department of Health, and the State of Indiana.

Fanger PR will be developing the brand identity and marketing collateral for CIA4H, and will be assisting the group with multiple PR services.